Date Paste is a great alternative sweetener to raw honey, agave nectar, and maple syrup. It's a healthy, economical, and extremely easy to make!
Even with labeled as pitted, you may still find some stragglers lingering, which your blender will highly disagree with (even a Vitamix or Blendtec). With that in mind, I recommend always cutting your dates in half to make sure there are no pits.